This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Masonhave been on the front lines of exploring the global forces shaping our futurenormal through their work independently leading two of the most successfultrend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full body haptic suits to sampling cultivatedmeat, their work has taken them into cutting-edge labs, private testingfacilities, and invite-only showcases across the world. Now for the first time,they are teaming up to share a uniquely eye-opening vision of the future unlikeany other. Across thirty fast-moving chapters, The Future Normalspotlights dozens of ideas and instigators who are changing the world. Frombiophilic skyscrapers to generative AI, these stories offer an optimistic yetdeeply human view of the next decade. Along the way, we also tackle some of thebiggest ethical and societal questions raised by all this progress. In this book, you?ll read about the ideas and instigatorsthat are bringing about new ways to satisfy our fundamental needs and wants,changing not just their industries but also transforming our wider culture andsociety. These are the stories of the future normal, and they arecoming sooner than you think. For anyone looking to get ready, this book willempower you to seize the opportunities that lie ahead in this crucial decade.
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