Business Essentials, Global Edition

For introductory business courses.

A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts theyre learning about, and making this text the most current and relevant one available on the market.

This title is also available digitally as a standalone Pearson eText, or via MyLab Intro to Business, which includes the Pearson eText. Contact your Pearson rep for more information.

MyLab? empowers you to reach every student. This flexible digital platform combines unrivaled content, online assessments, and customizable features so you can personalize learning and improve results, one student at a time. Learn more about MyLab Intro to Business.

Pearson eText is an easy-to-use digital textbook available within MyLab Intro to Business that lets students read, highlight, take notes, and review key vocabulary all in one place. For instructors not using MyLab Intro to Business, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText.