Work as we know it is changing. Even before Covid-19, the days when we're held accountable to a nine-to-five office job were pretty much done. But what does it really take to set out on your own and build something new?
This book is a ticket to change, to actually Work Better. Live Smarter. Be Happier. The knowledge and resources it provides work as a compass to help navigate the shallows and depths of running a successful and yet meaningful business - putting personal fulfillment first and leaving the ethos of the corporate world behind for good.
A glance at the global news might give people pause at the thought of venturing out on their own, though. The allure of a stable salary is tempting amid a shaky economy, political instability and a global pandemic. And there's no denying the fact it's been a seriously bad time for many businesses around the world. But it's also true that turbulence has historically opened up market gaps as big companies scramble around in an attempt to adapt, and established industries shift - leading to countless opportunities for those who know where to look for them, and for those who have a good understanding of ways to turn ideas into action.
While there's indeed no one path, there are certainly best practices to follow, business insights to understand, tools to use and the experiences of others to learn from. This book is designed to help its readers to brainstorm, plan and build something new from the ground up - and craft a life that they genuinely love in the process.
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