The Number Bias

Even if you don't consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words.

It is not an overstatement to say that numbers dictate the way we live our lives. They tell us how we're doing at school, how much we weigh, who might win an election and whether the economy has grown. But numbers aren't as objective as they may seem; behind every number is a story. Yet politicians, businesses and the media often forget this - or use it for their own gain.

From Florence Nightingale using statistics to petition for better conditions during the Crimean War, to the manipulation of numbers by the American tobacco industry and the ambiguous figures pedalled during the EU referendum, Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance. From the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence, The Number Bias counsels us to think more wisely.