My Robot Gets Me

Product design expert Carla Diana shows how many so-called "smart" products are not so smart, and illuminates the social design principles and methods that enable technology to humanize consumer products.

Audience: Growing audience of execs and managers interested and involved in product development, design, and management using new technology as well as product marketing. This book's audience overlaps with that of both Gothelf-Seiden and Kolko, as well as that of Thomke. Also, the whole design/IDEO and design thinking crowd, including the audience for Roger Martin's The Opposable Mind and The Design of Business, as well as Tim Brown's Change By Design.