Hallyu!

South Korea has transformed rapidly from a country devastated by war in the 1950s to a leading cultural powerhouse of the 21st century. Through the voices of fans, journalists, practitioners, novelists and academics, Hallyu! Explores the makings of the Korean Wave of cultural influence over the interlinked creative industries of cinema, drama, music, fandom, beauty and fashion. BTS stage costumes, posters for Parasite, webtoon stills, comic books, catwalk shots, cosmetic ads, lightsticks and lipsticks are among the illustrations that capture the creative, colourful and dynamic popular culture of South Korea.