1 NATIONAL AND INTERNATIONAL BESTSELLER  / & / #8220 / Jordan Peterson, has become one of the best-known Canadians of this generation. In the intellectual category, he& / #8217 / s easily the largest international phenomenon since Marshall McLuhan. . . . By combining knowledge of the past with a full-hearted optimism and a generous attitude toward his readers and listeners, Peterson generates an impressive level of intellectual firepower.& / #8221 / & / #8212 / Robert Fulford, National Post & / #8220 / Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys into the many topics and disciplines he touches on. It& / #8217 / s a counter-intuitive strategy for a population hooked on the instant gratification of ideological conformity and social media & / #8216 / likes,& / #8217 / but if Peterson is right, you have nothing to lose but your own misery.& / #8221 / & / #8212 / Toronto Star & / #8220 / In a different intellectual league. . . . Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35 million views.  / He is fast becoming the closest that academia has to a rock star.& / #8221 /   / & / #8212 / The Observer & / #8220 / Grow up and man up is the message from this rock-star psychologist. . . . [A] hardline self-help manual of self-reliance, good behaviour, self-betterment and individualism that probably reflects his childhood in rural Canada in the 1960s. As with all self-help manuals, there& / #8217 / s always a kernel of truth. Formerly a Harvard professor, now at the University of Toronto, Peterson retains that whiff of cowboy philosophy& / #8212 / one essay is a homily on doing one thing every day to improve yourself. Another, on bringing up little children to behave, is excellent& / #8230 / . [Peterson] twirls ideas around like a magician.& / #8221 / & / #8212 / Melanie Reid,  / The Times & / #8220 / You don& / #8217 / t have to agree with [Peterson& / #8217 / s politics] to like this book for, once you discard the self-help label, it becomes fascinating. Peterson is brilliant on many subjects. . . . So what we have here is a baggy, aggressive, in-your-face, get-real book that, ultimately, is an attempt to lead us back to what Peterson sees as the true, the beautiful and the good& / #8212 / i.e. God. In the highest possible sense of the term, I suppose it is a self-help book. . . . Either way, it& / #8217 / s a rocky read, but nobody ever said God was easy.& / #8221 / & / #8212 / Bryan Appleyard, The Times & / #8220 / One of the most  / eclectic and stimulating  / public intellectuals at large today,  / fearless and impassioned.& / #8221 / & / #8212 / The Guardian & / #8220 / Someone with not only humanity and humour, but serious depth and substance. . . .  / Peterson has a truly cosmopolitan and omnivorous intellect, but one that recognizes that things need grounding in a home if they are ever going to be meaningfully grasped. . . . As well as being funny, there is a burning sincerity to the man which only the most withered cynic could suspect.& / #8221 / & / #8212 / The Spectator & / #8220 / Peterson has become a kind of secular prophet who, in an era of lobotomized conformism, thinks out of the box. . . .  / His message is overwhelmingly vital.& / #8221 /   / & / #8212 / Melanie Philips,  / The Times